Amory Lovins - Amory Lovins is the Cofounder and CEO, Rocky Mountain Institute.
Lovins is a consultant experimental physicist educated at Harvard and Oxford. He has received an Oxford MA (by virtue of being a don), nine honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh, Right Livelihood ("Alternative Nobel"), World Technology, and TIME Hero for the Planet awards, the Happold Medal, and the Nissan, Shingo, Mitchell, and Onassis Prizes.
His work focuses on transforming the hydrocarbon, automobile, real estate, electricity, water, semiconductor, and several other sectors toward advanced resource productivity. He has briefed eighteen heads of state, held several visiting academic chairs, authored or co-authored twenty-nine books and hundreds of papers, and consulted for scores of industries and governments worldwide.
The Wall Street Journal named Mr. Lovins one of thirty-nine people worldwide "most likely to change the course of business in the '90s"; Newsweek has praised him as "one of the Western world's most influential energy thinkers"; and Car magazine ranked him the twenty-second most powerful person in the global automotive industry.
Amory Lovins, Chairman and Chief Scientist of the Rocky Mountain Institute, explores halting climate change, reducing oil dependence and using micropower instead of nuclear.
EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding.
EG is a rich extension of these ideas - a conference that explores the attitude of understanding in music, film, television, radio, technology, advertising, gaming, interactivity and the web- The Entertainment Gathering
Hello,
Energy efficiency makes sense- it's a no brainer- do more with less....
but to say that efficiency is the solution to the nature of the problems we face as a society is missing the mark.
Dow and DuPont save x% through increased efficiencies this year over last, but dow and DuPont grew y% in total size because those efficiencies proved to be so lucrative and provided a competitive advantage resulting in higher market share. At the end of the day if the amount represented by the x% in savings is smaller than the amount from the y% growth- you actually have a net increase of total consumption- exactly the opposite of what the efficiencies are designed to provide.
As long as the dominant form of thinking is reductionist and linear the "solutions" will continue to evade our most dogged attempts- We know that all life on earth produces byproducts that are the feedstock of the next lifeforms processes- this produces no waste at all and the overall pattern is cyclical since except for sunlight and the odd meteorite Earth does not gain any new materials- it just recycles the ones it has...
The next major and radical leap that is the inspiration of this talk, is to bring awareness, hope and make possible this understanding of nature as stated above and then mimic it in our industrial processes!
For it is fundamental error of insight to think that efficiencies and technologies given the proper incentives can solve the climate and energy crisis's we face as a society alone without this bedrock shift in awareness.
Continued exponential growth is doomed to failure- efficient or not- we must turn this ship from a linear path to a cyclical one and understand the complex relationships between networks- like the relationships of tissue to organ, organ to organism, organism to ecosystem ecosystem to Earth Earth to solar system etc...
This is the next radical leap into the unknown- and it is going to require humility for in it the individual ego is not as important as it is today...
cheers
j dow
Nature favors those organisms which leave the environment in better shape for their progeny to survive.
James Lovelock