Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.
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Dan Ariely is an Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely's talks on TED have been watched over 4.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers, as well as The Honest Truth about Dishonesty.
The option I feel manipulated to choose, is for adaptability rather than set up the frustration of expecting anything to remain stable...rationality is the human curse to be critical, so following a "natural" course is more supportive if only in attitude.
Exceptions came before rules or we couldn't all be so exceptional.