WIRED founder Louis Rossetto is now running his own chocolate company and hopes to give the consumer the same delight they experienced when discovering his visionary magazine.
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Louis is the co-founder of Wired magazine, Wired TV, Wired Books, and the Wired Digital suite of websites, includingHotWired and the award-winning search engineHotBot. During his five years as editor-in-chief, he twice won the highest creative award in the magazine industry, the National Magazine award for General Excellence, and once for Design Excellence. As CEO, he pioneered web media by launching the first website with original content and national advertisers, the first search engine built on scalable architecture, the first blog, and streaming music media. As an entrepreneur, he built a profitable, highly motivated, and innovative company with operations in the US, Europe, and Japan, sales offices in half a dozen cities, met a payroll of 300, and created an enduring brand. After five years of his leadership, Wiredâ€™s assets sold for almost $400 million on $30 million of equity invested. In short, he not only foresaw the major social and economic trend of our time, the digital revolution, he was an active participant and leader in its development.