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SoCap08: Design in the Developing World

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Social Capital Markets

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Partner:: Social Capital Markets
Location:: SoCap08
San Francisco, CA
Event Date:: 10.14.08
Speakers:: Caroline Barlerin,; Tim Brown,; Paul Hudnut,; Kristin Peterson,; Paul Polak
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Summary: It's not just consumers in advanced economies that can benefit from design. Truly great design can improve lives, create economic opportunity, and lift people out of poverty across the world.

Leading practitioners and entrepreneurs discuss how design can make the difference - Social Capital Markets

Bio

Caroline Barlerin

Barlerin has brought financial and human capital into the public benefit sector. Her management and leadership experience bridges the worlds of profit and purpose. Most recently as the Packard Foundation Sloan Fellow at Stanford Business School, Barlerin researched future trends in global poverty with Grameen Foundation and traveled to Myanmar where she collaborated with IDE to design a new bicycle-powered rice thresher for small acre farmers. Prior to Stanford, Barlerin was Managing Director at Level Playing Field Institute, a nonprofit committed to promoting access to higher education and fairness in the workplace. Earlier in her career, Caroline consulted global Fortune 500 companies on business and brand strategy as a Client Director at Landor Associates. Barlerin co-founded Taproot Foundation whose mission is to strengthen nonprofits by engaging business professionals in service.

Tim Brown

Tim Brown is the CEO of IDEO, a global design- and innovation-consulting firm. Ranked independently among the 20 most innovative companies in the world, IDEO has contributed to such standard-setting innovations as the first mouse for Apple, the Palm V, and Bank of America’s “Keep the Change” service. IDEO’s work addresses emerging themes such as sustainability, the design of communities, health and wellness, and enterprise for people in the world’s lower income groups. Brown advises senior executives of Fortune 500 companies and serves on the board of trustees for the California College of the Arts, the Mayo Innovation Advisory Council, and the advisory council of Acumen Fund. An industrial designer by training, his own work has earned him numerous design awards and has been exhibited at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London.

Paul Hudnut

Hudnut is an entrepreneur, unrepentant optimist and educational arsonist. He teaches entrepreneurship courses at Colorado State University and the Bainbridge Graduate Institute. His background and interest is in building companies in the bioscience, energy and information services industries. Hudnut is particularly interested in building what he refers to as H.E.R.O.s- Human and Environmentally Regenerative Organizations that use entrepreneurial approaches to transform industries for a more sustainable economy. Paul is a founder and director of Envirofit International, Ltd., which was a TechAward laureate in 2005 and won a World Clean Energy Award in 2007. Hudnut is a board member of New Belgium Brewing Co. and Chairman of Inviragen.

Kristin Peterson

Kristin Peterson is the Co-Founder, Chair and Chief Development Officer of Inveneo. Peterson has 18 years of communications industry business development, new market development and marketing experience. Most recently, Peterson was VP Marketing an enterprise IP services technology start-up. Prior to that, Peterson founded Velocity Consulting, an organization that provided go-to-market guidance to a variety of networking, wireless, and VoIP tech start-ups. Before Velocity, she was Executive Director, Business Development at GoRemote through IPO. Peterson also held various roles in international product management and market development for AT&T.

Paul Polak

International Development Enterprises (IDE) founder Paul Polak has collected his experiences from more than 25 years finding innovative solutions to poverty in a new book, Out of Poverty: What Works When Traditional Approaches Fail.

Chapters

: Watch Full Program

59 min 22 sec

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01.: Introduction

13 min 29 sec

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02.: Challenge of Designing for Specific Customer

03 min 12 sec

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03.: Non-Designers and Prototyping

02 min 52 sec

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04.: Understanding Needs in the Field

02 min 28 sec

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05.: Slow Tool Movement

04 min 16 sec

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06.: Philanthropy or Profit

07 min 41 sec

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07.: Creating Local Profitability

04 min 11 sec

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08.: Innovation Capacity

03 min 48 sec

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09.: Q1: Design of Distribution Systems

02 min 42 sec

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10.: Q2: How to Raise Money for Imperfect Prototypes

02 min 08 sec

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11.: Q3: Microfranchises

05 min 54 sec

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12.: Q4: Corporate Commodity Market

03 min 47 sec

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13.: Closing Remarks

02 min 44 sec

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: Watch Full Program

59 min 22 sec

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Polak Advocates the 'Ruthless Pursuit of Affordability'

02 min 53 sec

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By designing products for customers who make only dollars a day, Paul Polak believes social capital markets will become more tailored to customer needs.

Polak argues social capital markets will prosper by decentralizing, delivering products directly, and welcoming customer feedback.
Supporting Local Collaboration in Charity Work

04 min 00 sec

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Kristin Peterson discusses building a computer lab in a Rwandan refugee camp and explains the benefits of partnering with local businesses when building facilities in impoverished areas.
Paul Hudnut on Philanthropy & For-Profit Business Models

02 min 51 sec

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Paul Hudnut sees philanthropy and profit working together in social capital enterprises.

Hudnut describes how his non-profit business behaves like a for-profit company in order to reach larger scales.
Watch Full Program

59 min 22 sec

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