Join executives from the Gap Inc., Center for Responsible Business at UC Berkeley, strategy consultancy SustainAbility, branding agency BBMG and Ode Magazine for a workshop series on sustainability and brand value.
Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the informative panel and interactive work session will explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating new opportunities for business innovation and offering new possibilities for triple bottom line value creation- Branding for Sustainability
As co-founder and principal at BBMG, Raphael Bemporad is a passionate champion for a new approach to branding that puts values behind every marketing initiative and image campaign.
An expert in brand strategy, cause marketing and public affairs, Bemporad has launched national media campaigns, drafted public policy, created consumer and nonprofit brands on aggressive timelines and budgets and managed communications for local, state and federal elected officials.
Fluent in Italian and conversant in Spanish, his experience is international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Luna Bar, ShoreBank, UNICEF, Ocean Conservancy, Social Venture Network, Robert Wood Johnson Foundation and the Center for a New American Dream. Bemporad also oversees the firm's unique pro bono initiative the BBMG It How We Live Grant which recently launched the Pure Prevention campaign to raise awareness of the environmental causes of breast cancer.
Prior to co-founding BBMG, Bemporad served as communications director at Do Something, where he oversaw marketing, media relations and cause-related partnerships with Levi Strauss & Co., SEARS, Kenneth Cole and Rolling Stone magazine.
Bemporad also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis and as press secretary for U.S. Congressman Lloyd Doggett .
Chris Guenther is a Manager of Client Services at SustainAbility. He specializes in translating societal trends, stakeholder expectations and business challenges into strategies that drive business value while addressing major global challenges like energy security, climate change and poverty.
Guenther is a member of SustainAbility's energy sector and beacon consulting teams, and contributes to SustainAbility's thinking and research on topics such as branding, accountability and the role of innovation and entrepreneurship in sustainable development.
He has conducted research and strategy consulting projects for companies in the energy, transportation, ICT, healthcare and financial services sectors. Companies he has recently worked with include Ford Motor Company, MasterCard, AEP, Microsoft and Chevron. Guenther holds MBA and MS degrees from the University of Michigan and a BA in English from Vassar College.
Jurriaan Kamp founded Ode Magazine in the Netherlands in 1995 with his wife, Helene de Puy. The magazine continues to thrive there and in 2007, Ode Magazine's U.S. offices opened in the Bay Area.
Ode's mission is to publish stories about the people and ideas that are making a difference. The magazine for intelligent optimists, Ode reports on positive news in the areas of health, science, spirit, life, energy and business. Odemagazine.com is a vibrant community that connects readers from around the globe.
Before founding Ode, Kamp was an editor, correspondent in South Asia and Chief Economics Editor at the Dutch daily newspaper NRC Handelsblad. He is the author of Small Change: How Fifty Dollars Changes the World and Because People Matter. Ode Magazine in the Netherlands recently published its 100th issue.
Kindley Walsh Lawlor
Kindley Walsh Lawlor is senior director of Strategic Planning and Environmental Affairs at Gap Inc.
In this role, Lawlor is responsible for developing strategies to further integrate social responsibility and environmental objectives into the company's Gap, Banana Republic and Old Navy brands, as well as leading efforts to strengthen the company's environmental programs.
She recently led the branding of Gap Inc.'s environmental strategy to focus the company's efforts. Summarized by the acronym ECO, Gap Incs strategy focuses on the three key areas where the company has the greatest opportunity to impact positive, lasting change: (E)nergy conservation, (
C)otton/sustainable design, and (O)utput/waste reduction.
Lawlor has been with Gap Inc. for 10 years. Prior to joining the Social Responsibility group, she served as senior director of Gap Adult Production where she focused on ethical sourcing, product quality and fit as well as long term placement strategies. In her tenure with Gap Inc. Lawlor also led Banana Republic Mens Production team and Quality and Technical Design teams. Kindley graduated with a degree in Apparel Design from the Fashion Institute of Technology in New York, NY.
Kellie McElhaney is the Executive Director of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley.
Dr. McElhaney also teaches in the school's MBA and executive-education programs. Fast Company Magazine has named her among its "Fast 50."
She received her Ph.D. at the University of Michigan, where she taught for nine years before joining Haas.