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Branding for Sustainability Workshop
More from this series:
Commonwealth Club of California
More videos from this partner:
Commonwealth Club
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Social Responsibility During a Downturn
05 min 00 secKellie McElhaney and Chris Guenther discuss how economic downturns effect a company's commitment to corporate social responsibility.
They agree that even if companies scale back on staff and programs, underlying sustainable values will remain strong. -
Large Scale Corporate Social Responsibility
04 min 17 secKellie McElhaney and Chris Guenther describe the challenge of maintaining sustainable business practices in small businesses while scaling distribution to larger corporations.
Drawing from the example of Wal-Mart's organic line, Guenther believes it is possible to scale up corporate social responsibility. -
Raphael Bemporad on Branding for Social Good
02 min 41 secRaphael Bemporad outlines the opportunities for nonprofits to be strategic and "brand for social good."
He believes the divisions between for profit and nonprofit businesses are "exploding" as motivations change. -
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01 hr 13 min 00 sec
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