MSNBC reporters Joe Scarborough and Mika Brzezinski discuss how political reporting has evolved with technology and the dominant issues of the presidential campaign. This interview was taped at the Republican National Convention on September 1, 2008.
Bio
Mika Brzezinski
Mika Brzezinski is a co-host of "Morning Joe" and an MSNBC anchor. Brzezinski also reports on "NBC Nightly News" and is an alternating news anchor for "Weekend Today."
Prior to joining MSNBC in January 2007, Brzezinski was an anchor of the "CBS Evening News Weekend Edition" and a CBS News correspondent who frequently contributed to "CBS Sunday Morning" and "60 Minutes." Brzezinski joined CBS News in 1997 as the anchor of "CBS News Up To The Minute," but took a short hiatus in 2000 to co-host MSNBC"s weekday afternoon program "Homepage." In September 2001, she returned to CBS to become their principal "Ground Zero" reporter for the September 11, 2001 terrorist attacks. Brzezinski began her journalism career in 1991 in Hartford, Connecticut, as a general assignment reporter at WTIC. A year later she joined WFSB, also in Hartford, and quickly became the weekday morning anchor.
Brian Gruber
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Joe Scarborough
Former Congressman Joe Scarborough (R-Fla.) serves as host of "Morning Joe," weekdays from 6-9 a.m. ET on MSNBC. "Morning Joe" features interviews with top newsmakers and politicians and in-depth analysis of the day's biggest stories.
Previously, Scarborough hosted "Scarborough Country," in primetime on MSNBC.
Prior to the launch of "Scarborough Country" in April 2003, Scarborough was the publisher and editor of the award-winning newspaper "The Florida Sun."
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