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George Lakoff, author of The Political Mind, details the psychological framing devices conservatives use in framing their politics.
Lakoff attributes think tanks, talking heads, and linguistic manipulation to the formation of conservatives' "cognitive strategy" which he believes is in stark contrast to the Enlightenment base of progressive politics.
Lakoff scrutinizes how gay marriage is portrayed as a "non-normal case" of "institutionalized love."
Drawing from the history of exogamy and the Terry Schiavo case, Lakoff believes that gay marriage is also characterized by a resistance towards government interference.
George Lakoff attributes Barack Obama's popularity to his messages of empathy, caring, and human dignity.
To Obama, the basis of human kindness is not reliant upon any political platform but on the core values of empathy and fairness.