Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? We think we're making smart, rational choices. But are we?
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Predictably Irrational will change the way we interact with the world - one small decision at a time- Cody's Books
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group.
He is considered to be one of the leading behavioral economists. Currently, Ariely is serving as a Visiting Professor at the Duke University, Fuqua School of Business where he is teaching a course based upon his findings in Predictably Irrational.
Ariely was an undergraduate at Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.
Ariely is the author of the book Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on February 21, 2008 by HarperCollins.
Dan Ariely, author of Predictably Irrational, likens Barack Obama's presidential campaign to a vague profile in an online personal ad - implying his vagueness leaves ample room for a liberal interpretation of his ability to lead.
Study of similarities and differences in behavioral organization among living beings. The discipline pays particular attention to the psychological nature of humans in comparison with other animals. It began to emerge in the late 19th century and grew rapidly in the 20th century, involving experimental studies on human and animal brain function, learning, and motivation. Well-known studies have included those of Ivan Pavlov on conditioning in laboratory dogs, those of Harry Harlow (190581) on the effects of social deprivation in monkeys, and those of various researchers on language abilities in apes.