Gary Hirshberg talks about Stirring it up: How to Make Money and Save the World.
Hirshberg shares the secrets that helped his company, Stonyfield Farm, skyrocket to success. He argues that traditional business practices are counterproductive and have created many of the problems that threaten to make the world uninhabitable- Book Passage
If going green is as profitable as he says it is, how is it that so few big companies are jumping on the bandwagon? I'm not saying I disagree with him, but where is the disconnect between this reasoning and putting it into practice?
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Originally Posted by rocketdog
Adopt-a-Cow promotion = frickin' genius. I am so buying this guy's yogurt on my way home today.
Are you going to adopt a cow afterwards? I think it's funny that the cow sends you email. Hilarious.