The Age of Access. Please welcome Baptiest Coopmans. Good afternoon Ladies and Gentlemen, it is a real honor to be here among all these pioneers in this multimedia world. As a representative of a an increment, a local telecom provider, I would like to put and to make something straight from the beginning of my presentation. Among a lot of you and and in a lot of circles we have seen and known as a dominant player, if not a monopolist who were thrives to defend this markets and steps on the toes of small competitors or parties. If that all apply in this new multimedia world, I can tell you all that these days have long gone. In this new new world we are not at all a dominant player anymore and we realize more than ever that it's the new services which are developed by companies like yourself, make the future for our consumers and that's in our partnership where we delivering the connections and you delivering the services to our consumers that that will lead to growth in the market and that leads to partnerships and new ways of working In that sense, we are a facilitator. We try to facilitate this new multimedia world. We try to facilitate this new world of services that by - mainly by connecting to help the consumer mainly by giving consumer access through internets through television through whatever wireless options to connect to this endless worlds of opportunities. And this leads to a huge demand of bandwidth. If you look at today's consumption in my house in my youngsters, you will see what the future will be. And that before, I would like to say something formally my presentation and ask some of colleagues to put together a small video to show you how I look at the the behavior of my children. The video please I did. So, one I believe that although sometimes it feels that things like IPTV, news services go slowly. If you look at the behavior of youngsters between 12 and 16 today, watch more their computer than a television screen. If they are not aligned they are on the - they are sending mutual SMS's. This behavior, there is a future and this is what we enable. And I am proud to work for company which enables the fact that in a few years grandparents are going to watch the football matches of their children in the local community on their local television and I am proud to work for a company which will enable the doctors all over the world will operate the people at the other side of the world through a virtual concerts This new ways of communication has endless has endless possibilities and that Netherlands is at the fourth forms. The Netherlands is at the forth form because we as KPN don't want to play a major role but also because our consumer in the Netherlands is quicker and earlier in adopting innovations. We have seen it in other markets but we have also seen it in this multimedia market and today we have 75 percent of the Dutch households connected to broadband connection. In only one to two years time, we will have more than 90 percent of the Dutch households connected to a to a broadband connection So our role is much more the enabling role than the role of trying to dominate or to facilitate the services, we look like partnership with you guys to see if we can get this thing further and later in my presentation I would like to show you how we use some of our test bits in order to accelerate this new world in the Netherlands. If you talk about enabling people, we have seen an increased uptake in the internet but also now in mobile internets. We are doubling the mobile internet usage every four months in the Netherlands now. Today this week, KPN is launching television on your mobile - so streaming 11 channels. And then in January we will do a major investment in enabling digital broadcast on mobile telephones where you will have to collect your digital television, all broadcasted channels - the major ten on your mobile and read at the moment in a friendly user of this So these are the investments you take from your main aim for footed enabled people in living in this multimedia world and this goes with major investments and because we believe that the uptake and the need for bend twist will even be much more. We have taken the decision to put fiber in the in the ground in the Netherlands, up to 25,000 street cabinets. The street cabinets is this ugly gray metal thing you have at the corner of your street which makes you you have a telephone connection at your house where now you have your broadband connection too and we will make sure that those these 25,000 street cabinets will be connected to a fiber network that way being able to bring speeds of the internet and broadband to much higher speeds in the Netherlands giving the people possibility to watch multi IP TV in their homes. Pioneering we call it because it's not only pioneering in doing these things but it's also pioneering because you think a quite financial investments and financial risks. We over side we see also Role as a company in seeing how you can further stimulate this multimedia usage and we have taken the initiative in a few examples to see if we can further stimulate concepts and the usage of consumers. So we have we have looked at this 27 24 hours, seven days a week economy and we have deliberately chosen to invest in an online multi-channel media which is called DAG I will explain something about it, we have deliberately invested in community television concepts, we have deliberately invested in in what we call location based services I would like to say a few words about these things because we don't invest in that like an an incumbent in order to see this as the replacement of our future revenue streams but would deliberately do this to create a a creative environment in Netherlands where more and more people take initiatives like this and that way stimulate multimedia usage, stimulate further usage of these concepts, stimulate the economy and that way increase also the demand for our connection services. So let me take one of these examples which is a partnership we set up together with PCM. PCM is a local Dutch publisher and the the partnership I am just watching the visuals on a don't see yet the visuals of of this concept. So together with PCM we we saw that a lot of newspapers thrive to get into the internet world. We saw that a lot of websites thrives to get into the mobile world. We saw that a lot of mobile operators try to go into competent world and we saw that it would be a good idea to test if one platform could make it in one goal. So last May we launched a free news paper which is called DAG at the same time we launched a news portal, we launched a mobile portal, we launched SMS alert and we are at this moment in time working at possibilities to extend this concept to net casting or to a lot of TV kind of concepts. That way leveraging across all media types, a lot of people talk about triple play - quadruple play, a lot of people talk about multimedia concepts but only if you take risks like this, you can see if you are going to really stimulate consumer behavior. We learn a lot about it. We also learn a lot about things that don't work. We see that for instance consumer behavior during the day is completely different and which sounds logical if people don't have the time, they don't take the time. So it needs to fit in their daily consumption of news and daily behavior. An other an other initiative we took is we have our use brand called "Haier" "Haier" is a brand known for its sexy mobile telephones, Haier is known for the fact that it made SMS cheap in the Netherlands, Haier is known for the fact that it's advertising is much more daring than any other advertising for telecommunications in north west Europe and the this brand thrives to create a community and we have launched a multimedia concept this week which is called monkey murder mystery which is a real life game on the street, on the web and on your mobile and that way trying to get youngsters from their computer to their mobile, on their mobile to the to the outside world and the concept is that they are looking to solve the mystery out there in the streets, get clues on the internet, get clues on their mobile and meanwhile also have to visit certain locations in the in the city, not alone will this will activate the brands and of course will be good for the high brands, good for KPN and it's innovative image but again it also stimulates again multimedia usage A third concept we have launched this KPN is what we call location based services. We are looking quite a while at the possibility that through our mobile network we can locate where the mobile phone is, so like a GPS we know where the mobile phone is and we see that in Asia a lot of services are developed based on this concept where people either receive advertising on their mobile or they get service offered based on the fact where the mobile is We have this technology, we have this possibility but we don't see development of services in north Western Europe. So we should - let's take the initiative as KPN and then we launched this week a service called Ollo and the KPN stand that at this very moment there is a press conference explaining the concepts. Basically what it is it's a flirting service, you sign up to the flirting service instead of online dating, you do the dating through your mobile. You put your profile in at the moment you say "yes I am I am connectable" then you are putting context with other mobile users in the same area and you can either by SMS or by phone try to get in contact with that other person and this may lead to - to a date. We have more than 8000 subscribers in the first weeks where we have looks for test the users and this will go alive next week. Then again do we as KPN wants to earn a lot of money in the dating service? No. Do we as KPN want to establish ourselves form a connections business, a multi-access business to a services business in this location based services? No. What do we want to do we want to advertise this service, make it public to do well and then we hope that all others create this like you, take this concept of location based services and start developing new services. This will put our products and service more at the heart of the consumer but more important it will stimulate the Dutch economy, it will stimulate the European economy as this kind of growth Europe needs and in that sense I come back to my earlier statement, I am proud to work in an industry which not only enables people but would also with the investments tries to stimulate a local community, a national economy or a European economy and that's what we do with our investments in mobile television, that's what we do with our investments in fiber, that's what we do with the investments in pilots like this. We do these pilots to get the services to the consumer and from there stimulate the creativity, here in this room to develop even more services Okay this brings me to to the end of my my presentation but I would like to say to you, we are in incumbents, we have the image of being a monopolist, being dominant in this new world we are not. Secondly, we do major investments in infrastructure in order to enable people to be connected to this new world, we pilot and test services in order to get concepts going and we hope that you as creatives take this. If you look at this World Wide Web, it is one big conversation, it is one big world of communication and it's almost impossible to follow what happens there. The only thing is it gives consumers the possibility to make their choices, it gives consumers the possibility to do what they want to do in life and to get the best out of life and we as a incumbent telecompany company you see ourselves in connecting people to this world, helping them to get into this difficult phase and we wish you guys all the best and success to develop even further services in the world and if you need partners, we are there. Thank you very much.
