Future of music: "Digital Rights or Wrongs?" is the theme of this program examining what music rights and creative license will mean in the world of new technologies.
What will music rights and creative license mean in the world of new technologies? From the music industry and claims of rampant piracy to online sharing and fierce advocates of fair-use, how will we access and enjoy music? Representatives from all sides wrestle with the future of music and digital rights for creators, consumers and corporations.
Ted Cohen is the Managing Partner of TAG Strategic.
Starting his career on the road with Alice Cooper and Van Halen, he is known throughout the technology and music industries as being "part ambassador and part evangelist," Cohen was instrumental in crafting the licensing agreements upon which the Rhapsody subscription service and the iTunes Music Store were built.
In his previous role as Senior Vice President of Digital Development and Distribution for EMI Music (home of artists including Coldplay and the Rolling Stones), Cohen led next-generation digital business development worldwide for this "big four" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis.
During that time, EMI led the industry by embracing and exploiting new technologies and business models such as digital downloads and online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio.
Richard French combines technical expertise with business savvy. Through varied experience working with large multinational companies and startups he is able to bring both an entrepreneurial spirit and the knowledge of how to run large organizations.
Mr. French built his career at a series of companies. He is currently CEO at Avvenu, Inc. a venture backed company which provides a free service that lets consumers and business users securely access their home and office computers directly from their web-enabled mobile device or computer.
Most recently he was Senior Vice President and General Manager of the Open Source Development Network at VA Software Corporation/OSDN, Inc. of Fremont, CA. At OSDN, now renamed to OSTG, he brought together 11 disparate Internet properties, including such notables as Slashdot, Sourceforge.net and Thinkgeek, into a cohesive whole with the result that it became the de facto network for open source news and downloads.
Gerd Leonhard is a media futurist, blogger, digerati, writer, speaker and advisor. He has spent over twenty-five years in the technology and entertainment industries, both in the U.S. as well as in Europe, and recently in Asia. Leonhard writes about the impact that new technologies have on content and the media industry.
The Wall Street Journal calls Gerd "one of the leading Media Futurists in the World." He established The Futures Agency in 2010 which offers think-tank and training events to leading media and technology companies. He is the co-author of the influential book The Future of Music (2005, Berklee Press), as well as the Author of Music2.0 (January 2008), and The End of Control (to be published in late 2009).
Leonhard's background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well as in technology, Internet and media. His work focuses on the future of media, content, technology, business, marketing & advertising, branding, telecom, communications and culture.
Leonhard is considered a leading expert on a wide range of topics such as social media, web/media 2.0, mobility, innovation, UGC and peer production, social networking, education, copyright and IPR issues, digital content commerce models, convergence, entrepreneurship, innovation in advertising and branding, future planning, digital content strategies and the development of next-generation business models in the content, communications & technology industries.
Lee Shupp is a Partner and resident futurist at Cheskin, a consulting and market research firm that guides successful market innovation based on a fresh perspective and genuine understanding of cultures and customers. Lee is an ethnofuturist who combines the futures perspective and ethnographic insights to help companies develop new products and new markets. His clients include Fortune 500 companies like Hewlett-Packard, Microsoft, Motorola and PepsiCo.
Lee is a dynamic speaker who has presented to audiences interested in futures, design, and ethnography, including the World Future Society, the Design Management Institute, and Institute for International Research conferences on Trend Tracking and Ethnographic Research Techniques. He has been interviewed for American Demographics FutureSpeak, CNN's Future Watch and NPR's Market Place.
Standard technology and format for the compression of audio signals into very small computer files. For example, sound data from a compact disc (CD) can be compressed to one-twelfth the original size without sacrificing sound quality. Because of small file size and ease of production from CD sources, the MP3 format is very popular for transmitting music files over the Internet. Although recording companies have sued many Web sites for facilitating the exchange of such copyrighted material, many now provide sample songs in MP3 format to promote CD sales, and some musicians bypass recording companies and issue their songs over the Internet in MP3 format only. See alsodata compression.
I produced this program at the Commonwealth Club - where I'm Vice-Chairman of the Business and Leadership Forum. We did a Part Two in this series at the Club which is also on FORA TV. I would appreciate any comments, insights or links to these programs, as I'm hoping to do more in this series. Please contact me at firstname.lastname@example.org Thanks -- and looking forward to hearing from you. -- Kevin O'Malley
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