Bio
Lucy Bradshaw
As executive producer of The Sims 2, the fastest selling PC game of all time, Lucy Bradshaw oversaw the overall game design and played a major role in its unprecedented success. She encourages people to express creativity and enables ownership to the teams. Her experience at Activision, LucasArts, and Electronic Arts served as a launching pad when she decided to join Maxis after it was acquired by EA in 1997. She originally began working on SimCity 3000 and then worked on The Sims, SimCity 4 and The Sims 2. She is currently working hand in hand with Will Wright on a new, highly anticipated Maxis title.
Linda Burch
Linda Burch specializes in management and governance of early stage companies and non-profit organizations. She has dealt with the practical aspects of launching new products, negotiating partnerships and building new ventures from the ground up as well as the broader strategic questions of how to diversify and grow.
She was Senior Vice President of Business Development and Corporate Planning at SyStemix, a gene therapy biotechnology company that she helped build and then sell to Novartis. Linda was a healthcare industry consultant for five years at McKinsey and Co. in New York and worked at Bear Stearns and Merrill Lynch, where she negotiated joint ventures between US technology companies and the People's Republic of China. Linda received her MBA from Stanford University and her BA (summa cum laude) from Yale.
Gerard Jones
From 1989 to 2001 he also wrote many comic books for Marvel Comics, DC Comics, Dark Horse Comics, Viz Comics, the Ultraverse and other publishers, including Green Lantern, Justice League, El Diablo, Wonder Man, The Shadow, Pokemon, and Batman.
Coauthor with Will Jacobs of The Beaver Papers (1983), The Comic Book Heroes (1985, 1996) and the comic book The Trouble with Girls (1987-1995). From 1983 to 1988 Jacobs and Jones were contributors to National Lampoon magazine.
He appears in Look, Up in the Sky!, a documentary about the origins of Superman produced in conjunction with the release of the film Superman Returns.
Peter Moore
As corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division of Microsoft Corp., Peter Moore is responsible for leading both the Xbox and Games for Windows businesses. Moore's team also owns driving games development at Microsoft Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world.
