The Rise, Fall, and Deadly Persistence of the Product That Defined America
Allan Brandt researched The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America, and after doing so for twenty years, he has become one of the top expert witnesses for tobacco-related state and federal cases. In 2004 Brandt took the stand as an expert witness for two full days of cross-examination in the case of U.S. vs. Phillip Morris. The judge's opinion referenced Brandt's testimony nearly 200 times and for the first time ever tobacco companies were found to be in violation of Federal racketeering statutes.
Now, in The Cigarette Century, Brandt presents the definitive history of the cigarette, both as the ultimate cultural icon and as the produce that shaped US agriculture, big business, medicine, and regulatory policies in the 20th century. Making extensive use of previously secret corporate documents which became available in the last decade as a result of litigation, Brandt offers critical analysis of the cigarette controversy and how the industry used sophisticated public relations to invent a modern "disinformation" campaign.
Allan Brandt is the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School, and holds a joint appointment in the Department of the History of Science at Harvard University.
Allan M. Brandt
Allan M. Brandt is the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School where he directs the Program in the History of Medicine and the Division of Medical Ethics. Brandt earned his undergraduate degree at Brandeis University and a Ph.D. in American History from Columbia University in 1983. His work focuses on social and ethical aspects of health, disease, and medical practices in the twentieth century United States.
Brandt is the author of No Magic Bullet: A Social History of Venereal Disease in the United States since 1880 (1987); and the editor of Morality and Health (1997). He has written on the social history of epidemic disease; the history of public health and health policy; and the history of human subject research among other topics. In 1998, he was elected to the Institute of Medicine of the National Academy of Sciences. He was named a Dr. William Cahan Distinguished Professor by the Flight Attendants Medical Research Institute in 2003.
In September 2004, he testified as an expert witness for the U.S. Department of Justice in U.S. v Philip Morris et al. The federal district court judge in the case found that the companies had violated racketeering and fraud (RICO) statutes over a fifty year period.
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