Stream Your Event | Partners | Speakers CART ITEMS: - | CHECKOUT

Made to Stick

Watch Full Video

Books Inc

Info
Bio
Chapters
Preview
Download
Zoom In

Chapters

: Watch Full Program

34 min 55 sec

Add to Profile
01.: Moderator Introduction

01 min 04 sec

Add to Profile
02.: Heath Opening:A Man on the Moon

02 min 06 sec

Add to Profile
03.: 10 Percent of YourBrain

01 min 42 sec

Add to Profile
04.: Effective is Simple

01 min 58 sec

Add to Profile
05.: Finding the Lead

03 min 58 sec

Add to Profile
06.: Curse of Knowledge

04 min 17 sec

Add to Profile
07.: Getting Attention &Maintaining it

03 min 57 sec

Add to Profile
08.: Conclusion

01 min 21 sec

Add to Profile
09.: Q & A

00 min 09 sec

Add to Profile
10.: Q1 - Universal Ideas

01 min 50 sec

Add to Profile
11.: Q2 - Urban Legends

01 min 39 sec

Add to Profile
12.: Q3 - Uniting theMasses

03 min 31 sec

Add to Profile
13.: Q4 - Timing &Reception

02 min 04 sec

Add to Profile
14.: Q5 - Repetition

01 min 36 sec

Add to Profile
15.: Q6 - Truth vsStickiness

03 min 25 sec

Add to Profile
: Watch Full Program

34 min 55 sec

Add to Profile

There are 4 comments on this program

Please or register to post a comment.

Previous FORAtv comments:

farber2

Posted: 07.03.08, 11:26 AM

yeah, I like this.

rocketdog

Posted: 07.02.08, 01:30 PM

Ok, HTML...not quite sure what's going on there. Guess I should have hit the "Go Advanced" button.

rocketdog

Posted: 07.02.08, 01:29 PM

Just thought I'd update that remark from about a year ago - Made to Stick is, in fact, a much better book than Tipping Point if you're looking for a practical, comprehensive, and easy-to-use guide to getting your point across. Tipping Point, while well written, can pretty much be boiled down to a few fuzzy theories and several interesting anecdotes about how ideas spread. It's really more of a story than a work of solid research. So yeah: both books are good reads, but if you're looking for a real meat-and-potatoes how-to book on improving your message, this is the one you want. IMHO, anyway.

rocketdog

Posted: 09.21.07, 09:47 AM

A great book about communicating ideas. I could see this having huge benefit especially for business-types or educators, but could probably be of some use to just about everybody. Entertaining, easy-to-read, and extremely well-researched. I'm reading this back-to-back with Malcolm Gladwell's The Tipping Point , and it's an interesting contrast between how ideas work at both micro and macro levels.