The challenge of convergence is how to capture economic return from emerging opportunities. As consumers demand
innovative, quality content on their own terms, and as disaggregated audiences become the norm, there are significant problems with funding content production.
This panel considers how digital media services can be monetized, how willing consumers are to pay, the changing role of advertising and the best regulatory approach to make the UK a world-leading creative economy.
Bio
Tess Alps
Chief Executive, Thinkbox
James Cridland
Director of Digital Media at Virgin Radio, the nationwide rock/pop commercial radio station in the UK.