Michael Eisner: Creativity in a Box

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Partner:: Harry Walker Agency
Location:: 2006 GSA Awards Dinner
Santa Clara, CA
Event Date:: 12.07.06
Speaker:: Michael Eisner
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Summary: Michael Eisner, former CEO of The Walt Disney Company, discusses the concept of "Creativity in a Box," which involves combining creativity with fiscal responsibility.

Eisner shares the lessons he has learned leading organizations challenged with constantly reinventing themselves and growing through innovation in the world of entertainment.

Bio

Michael Eisner

For more than four decades, Michael Eisner has been a leader in the entertainment industry and is currently the host of CNBC's "Conversations with Michael Eisner."

He began his career at ABC, where he helped take the network from No. 3 to No. 1 in prime time, daytime, and childrens' television with such landmark shows as Happy Days; Barney Miller; Rich Man, Poor Man; and Roots.

In 1976, he became President of Paramount Pictures, leading the studio to become No. 1 in box office and profitability in both theatrical movies and network television production.

In 1984, Eisner assumed the position of Chairman and Chief Executive Officer of The Walt Disney Co. and, in the ensuing 21 years, transformed it from a film and theme park company with $3 billion in enterprise value into a global media empire valued at $60 billion.

He has now begun his own company, called Tornante -- Italian for hairpin turn, which is what he is now taking -- as he begins the "next act" of his remarkable career.