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Bruce Sterling

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California College of the Arts

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Chapters

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01 hr 13 min 45 sec

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01.: Moderator Introduction

01 min 40 sec

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02.: Sterling Opening:Design & Futurism

02 min 10 sec

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03.: What Futurism Offers

06 min 15 sec

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04.: Designers' Function

02 min 13 sec

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05.: Creating Scenarios

05 min 06 sec

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06.: The Quadrant

04 min 20 sec

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07.: Combining Design &Futurism

03 min 38 sec

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08.: Personification of Time

04 min 06 sec

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09.: Achieving Sustainability

07 min 13 sec

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10.: Options for the Future

00 min 45 sec

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11.: Monumental

01 min 00 sec

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12.: Bio-Degradable

00 min 55 sec

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13.: Digitize Materialism

03 min 34 sec

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14.: Q & A

00 min 18 sec

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15.: Q1 - Repeat ThirdOption

00 min 32 sec

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16.: Q2 - "Spime"

03 min 52 sec

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17.: Q3 - Material Being

03 min 34 sec

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18.: Q4 - Cyber-PunkLifestyle

02 min 15 sec

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19.: Q5 - "The ZenithAngle"

00 min 58 sec

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20.: Q6 - Flicker & Barcodes

02 min 07 sec

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21.: Q7 - A New Book

00 min 36 sec

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22.: Q8 - InformationRevolution

04 min 10 sec

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23.: Q9 - Technology &Behavior

05 min 22 sec

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24.: Q10 - Industrial Decay

06 min 55 sec

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: Watch Full Program

01 hr 13 min 45 sec

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There are 4 comments on this program

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Previous FORAtv comments:

savageb

Posted: 10.26.06, 09:26 AM

Mind-Bending Speech...

Sterling's analysis of humans being the personification of time is fascinating. We are time in flux, and everything is bound to change. People who can't deal with the natural cycle of change probably have more difficult times. Everything has a lifetime and when people are trapped in the mode of keeping things the same they are setting themself up for failure and disappointment. Mind-opening speech.

Iron-man

Posted: 10.26.06, 09:19 AM

With Sterling's description of the unknown and uncertainty in futurism in design I don't know why any company would invest in a futurist. If futurists are usually the death of a company and designers are the future, why not just skip the futurist and go straight for the designer.

BRICEHOBBS

Posted: 10.20.06, 02:12 PM

"the most advanced yet acceptable" --acceptable to whom? the market the power broker idealogues, your conscience, your fear/greed matrix? Sterling strips down our global market based brains( our greedy grey matter) sucking up and storing concepts like "branding" and "virulent memes" which are really old ideas originating in wartime( out of Walter Lippman's description of "manufacture of consent") your/our consent to greedily consume time/material non-renewable resources on earth.

terrysouth

Posted: 10.13.06, 10:53 AM

This is brilliant...particularly the part about futurism equals "not the whole future, but the client's future that you're going to help create" and their hopes and anxieties are the grain of that future