Best-selling author Dan Ariely, a professor of psychology and behavioral economics at Duke University, talks about the complicated world of dishonest behavior and why it makes sense to cheat.
Dan Ariely is an Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely's talks on TED have been watched over 4.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers, as well as The Honest Truth about Dishonesty.